Rauw Alejandro

Despacito was released by Puerto Rican singer Luis Fonsi in the year 2017 and was the most streamed song within six months. The song was a mix of reggaeton and pop that attracted attention to Latin Music but as well reggaeton. Billboard's Top 100 had four songs mostly in Spanish as of 2016, in contrast to just two songs in 2015. The popularity of Despacito peaked in the year 2017. In 2020 the year 2020, 41 mainly Spanish songs will make the Top 100. After Justin Bieber released his bilingual remix of Despacito in the year 2017, the most well-known artists began to join forces with reggaeton musicians. Drake and Bad Bunny were part of a team for the track MIA MIA (2018) and Madonna joined forces with Maluma to record Medellin, 2019 By 2020 a few reggaeton performers were lamenting their genre's shift towards the mainstream but a new generation, led by Rauw Alejandro was determined to continue the evolution of reggaeton. The incorporation of elements from electronic dance music, and other styles was a common practice.

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